Improve Search Engine Rankings

As webmasters, article writers, in fact if you publish anything online, you are going to want to improve your search engine rankings. The main reason of course is to appear first in search engine results for a particular query.

The first step to improve your rankings should be taken when you decide to create a website or a new webpage. Optimizing each page for a certain term will help you rank much faster and maintain steadier search engine results. When you have found your keyword or keyphrase you can start to do some research. I have removed the basic SEO tactics from this hub to give a large focus on keyword density.

People overlook the importance of the body of the text when it comes to search engine rankings, granted if you have the ability to build incoming links quickly from relevant sources you can overcome this ranking glitch for the time being. Keep in mind however search engines are becoming more and more interested in what is on the page than they have been in previous months. The reason a search engine is now more interested is because they realize that anything that comes from external sources can be easily manipulated (back links, anchor text and so on are all easy methods that can be used to rank your site well in search engines).

Improving your writing by keyword research, keyword structure, honesty, research, and most importantly providing an answer to the searched phrase will see your website improving in the rankings. Making simple improvements to your webpage by using the right words will give your page more flow. It will become easier for your visitors to read, more importantly in terms of ranking, search engines will start to enjoy indexing your content and ranking you well for your efforts. It is also worth noting that over time the more your write and the better you become, you will naturally write keyword rich well structured, articles, hubs, web pages, blogs or any other text driven page you want to rank well in a search engine.

The first thing you will want to do is run a spell check on your work, when you have completed your spell check re-read your article, (preferably out loud) this will help your write your article in a more readable way. Keep your sentences to a readable length. Too many web pages forget that people need to breathe when reading. Think that you are reading your page aloud to an audience. This will pick out the little parts that usually get over looked.(I have had a page move up a couple of places in the search results by simply repairing spellings, and making the page easier to read)

Now we have the basics covered we can look more closely at things that will make your page improve in the search engine rankings, we are going to look keyword density. This is the process of ranking each keyword on your page based on total words and the times a particular word is used.

The actual math way of working out your keyword density is:

Keywords\total words * 100

I am looking to good rankings for this hub for the search term “Improve search engine rankings” so I need to keep an eye on each of those words and their density. You should keep an eye on main sets of works, single words, 2 words, 3 words

Rank your words based on importance much like a search engine would for example (based on Improve Search Engine Rankings).

Single words = Improve, Search, Engine, Rankings.

2 Words = Improve rankings, search engine, search rankings.

3 words = Improve search engine, search engine rankings, improve search rankings.

We can assume that by continually working our target keywords in to our pages we will rank rather well. The theory behind this is simple, if you are answering the question based on a search term then your individual search words are going to be scattered throughout the page.

TIP: you can take the guess work out of words you need to be keeping an eye on density for by searching for your target keyphrase the looking at what keyword density they use. There are many tools online that can check the density from a URL.

When working our your keyword density to improve your search engine rankings remember it is trial and error at first, but keep optimizing and search engines will soon start to show your website higher in the rankings.